SunGod B Corp PR asset

SunGod driving industry change through B Corp Certification

British performance eyewear specialist, SunGod, has today announced its certification as a certified B Corp with a strong score of 93.7 (the passmark is 80, and ordinary businesses achieve an average of 50.9).

The announcement, which comes after a rigorous 20-month assessment period, further bolsters SunGod’s credentials as a sustainable brand, committed to a triple bottom line of people, profit and planet.  

B Corp certification is the latest step in SunGod’s continued mission to See Better, which incorporates their ambitions to create better products that are better for their community and better for the planet.

Dougal Russell, Sustainability Manager at SunGod, said: “B Corp Certification is a huge step for us as a brand. Despite a really strong starting point, achieving a score of 93.7 has taken a huge amount of work across the board at SunGod. We’re really proud of the positive actions we’ve taken to reach this point and we’re excited by our next steps. Seeing the positive response from our community – everyone from customers, to athletes, to investors, and even prospective employees – has been by far the most rewarding part of joining this community.” 

Zoe Watkiss, Co-founder of SunGod, added “Since the beginning, we’ve set out to do business better. As a team we’re incredibly proud to achieve B Corp Certification – it marks a huge milestone for SunGod. In pursuit of our mission to See Better, we’re excited to keep pushing our sustainability mission forwards, as together we use business as a force for good.”  

Sustainability has been core to SunGod’s business practices since Day 1 – for example, their Lifetime Guarantee,which has repaired over 7,000 pairs of sunglasses for free since launch (keeping products in circulation and out of landfill), or their Infinite frames made from 100% recycled material. Becoming B Corp Certified has been the next step for SunGod, as a way of verifying their work as they push to prioritise people and planet alongside profit.  

This comes in addition to SunGod’s ongoing projects with like-minded organisations and charities such as Surfers Against Sewage, The Bike Project and 1% for thePlanet membership, which sees SunGod contribute 1% of their revenue to sustainability-focused non-profits. 

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