Bikmo x Silverfish (002)

Bikmo partners with Silverfish to offer insurance

Bikmo, a leading provider of specialist insurance for cyclists, has partnered with Silverfish, a UK cycling distributor with leading bikes brands including Yeti and Norco.

The partnership, which launched at the busiest Core Bike on record, will mean all riders buying Yeti and Norco bikes will be able to insure their new bikes for free for 14 days. In line with the Bikmo mission to protect the world’s riders, this gives the opportunity for new bike owners to experience the thrill of their new ride with peace of mind protection.

Participating dealers for Bikmo’s 14 days free cover on new bikes will earn a share of revenue and become preferred dealers for replacing customers’ bikes in the event a claim is made with Bikmo. This means more riders protected, an investment boost for retailers/dealers, and a better experience for anyone making a claim with a Norco or Yeti bike.

Rob Grisdale, Global Head of Partnerships at Bikmo, said: “We’re delighted to partner with Silverfish to protect that ‘new bike’ feeling for Yeti and Norco riders. We’re looking forward to working with dealers to support their business by adding insurance to the mix of services they offer their customers.”

Matthew Osborne, Managing Director at Silverfish UK, added: “We’re stoked to announce our partnership with Bikmo, enhancing the value we offer our retail partners and enabling consumers to leave the shop with their new Yeti or Norco bike and immediately hit the trails knowing they’ve got cover. Because let’s be honest, when you’ve got a brand-new bike, your focus is on going for a rip, not arranging insurance; we’ve got that covered now!”

Dealers who want to find out more should get in touch with their Yeti / Norco rep or email Bikmo directly at [email protected].

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