British Cycling has announced the introduction of a new process to enable the wider use of on-board cameras in sanctioned races, helping to showcase the thrills and excitement of the sport and enable fans to get closer to the action than ever before.
On-board cameras have been successfully used in a limited number of international events over recent years, providing viewers with a unique, first-person view of racing and growing the sport’s reach on social media.
The use of on-board cameras has been successfully trialled in this year’s National Road Series and National Circuit Series, and the new process will enable riders and event organisers from all disciplines and levels of the sport to benefit from use of the technology with immediate effect.
British Cycling’s Cycling Delivery Director, Dani Every, said: “I’m really pleased that we’re now able to widen the opportunity for riders and event organisers to capture on-board footage in British Cycling events, helping to showcase the thrills of racing and taking the sport to new audiences.
“Having successfully trialled the process this summer, and seen the success of on-board cameras in events like the UCI Track Champions League, we’re really excited by the potential of their wider use and would encourage any riders or event organisers who are interested to contact our Compliance team to find out more.”
Under the British Cycling Technical Regulations, riders must have prior approval from British Cycling before using a camera in an event and must complete this form at least seven days prior to the event taking place. Any forms submitted closer to the event will not be processed.