To deepen its consumer-led growth and innovation focus, Canyon Bicycles has announced a strong addition to its senior leadership. Renowned industry pioneer Chad Manuell will join as Chief Technology Officer and will lead the company’s innovation drive into the future.
He fills a role vacated by Michael Kaiser, who is stepping into a role with Canyon’s Executive Advisory Board, after 17 years of work at Canyon where he played a vital role in turning the company to the world-leading direct-to-consumer bike brand it is known as today.
Manuell will be part of Canyon’s Executive Leadership Team and will be responsible for driving innovation and ensuring successful development and delivery of products to achieve Canyon’s long-term objectives.
“I’m thrilled to be joining a team of passionate cyclists that truly puts innovation and customer-centricity at the forefront of operations. I’m committed to continue driving innovation, accelerating development, and delivering products that will inspire people to ride and win races on the biggest stages around the world,” said Chad Manuell, Canyon Chief Technology Officer.
Manuell joins Canyon with more than 22 years of experience in the bicycle industry, most recently as Director of Engineering at Trek in Wisconsin, USA and comes with a track record as one of the most respected innovators in the business.
With the ambition for further growth and globalization, Chad Manuell is expected to be another important personnel decision, after Alison Jones joined as COO and Karim Bohn joined as CFO/Managing Director over the past year.
“Without doubt the addition of Chad allows us to continue to fulfil our ambition to be the world’s most inspiring and innovative bike brand. He fuels our accelerated innovation and development pathway,” said Canyon CEO Nicolas de Ros Wallace.
Chad Manuell will commence his employment with Canyon in January 2024.