Wattbike is the original, indoor smart bike innovator, offering the most accurate and reliable training tools used by champions, athletes and fitness enthusiasts worldwide.
With a mission to improve the health and fitness of every athlete in the world, Wattbike’s most recent campaign ‘Get 10% fitter, Guaranteed’ is their commitment to support their community to make tangible fitness improvements.
The ‘Get 10% fitter, Guaranteed’ campaign is centered around monitoring, testing and improving your cardiorespiratory fitness (CRF) score which is a reliable and trusted measure of your physical fitness and health. CRF testing helps determine how efficiently your body can transport oxygen to the areas that need it most, providing insight to the functional capacity of your respiratory, cardiovascular and skeletal muscle systems. More importantly, research has shown that by improving your CRF score and in turn your VO2 Max, you’ll have lower risk of heart disease, diabetes, cancers and other health conditions, whilst improving your ‘active life’ expectancy. Studies have shown even a small 1-point increase in VO2max gives an extra 45 days of ‘active life’ and an 8-point increase in your VO2 Max gives an extra 1 year of ‘active life’.
The Wattbike 10% fitter guarantee is based on a simple three step process, of test, train and test again. Users will be advised to complete the Health Assessment Submax Test on the Wattbike Hub training app which will give users their CRF score, from this, they’ll then complete a 13 week Health & Fitness Training Plan (specific to their CRF score and fitness level), and then retest to see their CRF score improvement.
To encourage new users to focus on their fitness, Wattbike is offering a ‘money-back guarantee’ for new purchasers who do not see the 10% fitness improvements after following the 13 week plan, as well as a £250 saving off the RRP and a free Polar Heart Rate strap (£76 RRP) with their Wattbike Atom purchase. Full terms and conditions can be found below.
Eddie Fletcher, Wattbike Sport Scientist, said: “Looking after the health and fitness of our community is our number one priority, to better protect against life-threatening diseases and live longer – so to do this, it’s crucial to quantify and measure our physical health. About a decade ago, we developed a user-friendly, accessible, and accurate test called the Health Assessment Submax Test which provides individuals with their CRF score and predicted VO2max, offering valuable insights into their current health and fitness levels. It’s a useful test as it will also estimate other metrics like MMP (maximum minute power) and estimated MHR (maximum heart rate) which will be used to create your training zones for the training plan.
“Improving your CRF score will not only see health and wellbeing benefits of extended active life, reduced risk of diseases and cancers, but performance benefits too – including improved power output and improved VO2 max.”
Stephen Loftus, Wattbike CEO, said: “The 10% Fitter Campaign is a commitment to our mission to improving health and fitness. The new Wattbike guarantee gives users the confidence that training on a Wattbike can have significant benefits no matter what your goal or sport is. Our CRF testing and training plans have already had great success with partners like Bupa and Nuffield Health so we have seen first hand that they work. It’s all about consistency in your training to see tangible results, most of the sessions in the Health plans are between 20-40 minutes, making it achievable for those who are juggling a busy lifestyle. By offering a promotion of £250 off a Wattbike Atom with a free heart rate strap we want to make Wattbike as accessible as possible.
To learn more about the 10% fitter Wattbike guarantee, please visit www.wattbike.com/pages/wattbike-guarantee
The award-winning Wattbike Atom retails at £2,399 and as part of the promotion you can currently save £250 and receive a free HR monitor with every purchase. For more information please visit https://wattbike.com/products/wattbike-atom