The Professional Triathletes Organisation (PTO) has announced a new media deal with NBC Sports that will see highlight shows of all 2023 PTO Tour races shown across the United States on CNBC.
Brokered by IMG, the broadcast deal will see an extended two-hour highlights show of the PTO US Open – which takes place in Milwaukee on August 4-5 – presented on CNBC on Sunday, Aug. 6 at 1 p.m. ET.
In addition, a one-hour highlights show will be presented on CNBC on Saturday, Sept. 2, at 2 p.m. ET featuring the inaugural PTO European Open , which kicked off with two compelling races in Ibiza on May 6, and the first-ever PTO Asian Open, which is slated to take place August 19-20.
Commenting on the deal, PTO Chief Content Officer Nick Shakinovsky, said: “Having a broadcaster like NBC Sports buy into the PTO Tour proposition is a huge vote of confidence for us and validation of our strategy to show the best athletes racing against each other on a consistent basis across the season.
“The U.S. is always an important market for sports properties, so to be able to have our 2023 race highlights shown across the CNBC network will allow American sports fans to get a real taste of what we’re building. Ibiza saw a great start to the PTO Tour season with victories for Australian Max Neumann and German Anne Haug, but I know our U.S. athletes like Sam Long, Ben Kanute, Chelsea Sodaro and Taylor Knibb will be looking to make their mark in Milwaukee at the PTO US Open.”
Gary Quinn, VP, Programming, NBC Sports, said: “We’re excited to showcase the invigorating Triathlon competition and highlight these incredible endurance athletes as they swim, bike, and run through each event around the globe.”