Rudy Project launches the new Kelion sunglasses

Rudy Project launches the new Kelion sunglasses at the 2023 Tour De France

Rudy Project, a leader in the field of sports eyewear and cycling accessories, has launched the new Kelion sunglasses, made in an exclusive pearlescent livery, dedicated to the athletes of Team Bahrain Victorious at the start of the upcoming Tour de France, which will begin in Bilbao on July 1.

The special livery – which will also characterise the Nytron, Egos, and The Wing helmets – named Pearl-Inspired – celebrates the region known as the pearl of the Arab Gulf, and the golden lenses used for this limited edition further embellish the design, creating a unique and distinctive look.

The Kelion represents the perfect fusion of style and technology: this model stands out for the elegant design of its cylindrical lenses, with a base curvature of 5.2, which guarantee superior coverage and an uninterrupted panoramic view. Kelion adopts a new lens change system and a frame made in Rilsan Clear, a bio-plastic material derived from 45% castor oil, grown by certified farmers in Gujarat, India.

From September, the Kelion will be available for online sale on the company’s website and in specialized stores, in 7 different frame colors and equipped with mirrored RP OPTICS lenses, or the iconic photochromic IMPACTX lenses.

“We are thrilled to present our new Kelion sunglasses precisely on the occasion of the Tour de France,” said Simone Barbazza – head of marketing. “This competition is much more than a sporting event: it represents a testing ground for innovation and technological evolution, a battlefield where research and development meet to define the future of athletic performance. It’s a context that enhances passion, determination, and ambition, values that we fully share in Kelion. Our Kelion sunglasses embody these principles, combining sophisticated design and cutting-edge technology to help athletes push beyond their limits and achieve their maximum performance. We can’t wait to see our glasses in action on the roads of France!”

On the helmets of all Team Bahrain cyclists, the hashtag #RIDEFORGINO will also appear, which wants to remember the young athlete of Team Bahrain who tragically passed away during the third stage of the last Tour de Switzerland. A loss that has touched not only the Team staff but also all the employees of Rudy Project who for years have followed with affection and attention all the achievements of the boys in the team. His smile will remain imprinted in the minds of all Rudy Project staff.


Introducing the Revolutionary Rudy Project Kelion Sunglasses: Eco-Friendly Performance Eyewear for All Athletes, Especially Road, Gravel, and Mountain Bikers

Get ready for the ultimate eyewear experience with the new Rudy Project Kelion sunglasses! Meticulously designed to provide unparalleled performance, adaptability, and comfort, the Kelion is perfect for all athletes, particularly road, gravel, and mountain biking enthusiasts seeking the best in eye protection and style.

The Kelion features a sleek, wrap-around cylindrical lens with a 5.2 base curve, offering superior coverage and an unobstructed field of view. This innovative design allows for optimal optical clarity and comfort, making it the ideal eyewear choice for your sporting pursuits.

At the core of the Kelion’s groundbreaking design is the Rilsan Clear frame. Crafted from a bio-plastic derived from 45% castor oil grown by certified farmers in Gujarat, India, this environmentally conscious material is a testament to our commitment to sustainable and responsible manufacturing. By utilizing improved farm waste management practices, we can reduce our reliance on fossil-based materials and contribute to a greener future for our planet.

The Kelion is also equipped with a quick-change system that allows you to effortlessly swap lenses, adapting to any weather condition and prolonging the life of your sunglasses in case of scratches. This feature ensures that you’ll always have the perfect lens for your environment, so you can focus on pushing your limits.

For those who wear corrective lenses, the Kelion is compatible with an “optical insert” that allows for seamless integration of prescription lenses. This means that you can enjoy the performance and style of the Kelion sunglasses without compromising on your vision.

One of the standout features of the Kelion sunglasses is the fully adjustable nosepiece and temple tips. These components can be customized in all directions to ensure a perfect fit and optimized comfort, tailored to your unique facial structure. You’ll never have to worry about your sunglasses slipping or causing discomfort during your most intense activities.

To further enhance your experience, the Kelion incorporates the innovative “Powerflow” system. This advanced ventilation technology is designed to prevent lens fogging, ensuring that you always have a clear, unobstructed view during your athletic pursuits. With the Powerflow system, you can stay focused on your performance without distractions.

In summary, the Rudy Project Kelion sunglasses combine eco-friendly materials, cutting-edge design, unparalleled functionality, and exceptional comfort to provide the ultimate performance eyewear for all athletes, with a special focus on road, gravel and mountain biking enthusiasts.

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