Sportive Breaks announces launch into China

Sportive Breaks announces launch into China

Sports travel experts Sportive Breaks (launched in 2014 in the UK) have announced the opening of a China branch, the latest step in the company’s global expansion following their launch in United States and Australia in 2023.

Sportive Breaks offer bespoke premium travel packages and cycling hospitality for cyclists and cycling fans looking to experience the world’s most prestigious grand tours, cycling classics and weekenders, from La Vuelta a España, L’Etape du Tour to Milan-San Remo, Paris-Roubaix, and flagship sportives like the Mallorca 312.

Following their recent expansion into USA and Australia, the team at Sportive Breaks have announced their arrival in China – offering residents across the region the chance to book some of Sportive Breaks’ most exciting global cycling and hospitality experiences.

A new website looks to ensure a seamless booking experience for clients, and the launch also sees the development of a dedicated China office based in Shanghai, from which customers can enjoy local and informed customer support, both in Chinese and in English.

The launch offers customers access to the largest collection of European cycling events, including La Vuelta a España, Strade Bianche, Milan-San Remo, Paris-Roubaix, with bespoke packages available for the most immersive travel experiences.

Kris Van Goethem at Sportive Breaks CHINA said: “It’s a real honour to lead the launch of Sportive Breaks in China, as a Belgian I grew up watching the Grand Tours and the Monuments on television, and it’s wonderful to now be able to offer such an incredible line-up of “watch and ride” cycling travel experiences for our customers here in Asia.

“I’m delighted that Chinese and Asian cycling enthusiasts can experience some of the most famous cycling events across the world, and with our help, curate the holiday of a lifetime.

“I am joined by a superb team, all experts in the field and immersed in the world of sports travel, and I’m very much looking forward to collectively spearheading this exciting new chapter for the Sportive Breaks brand.”

Alex De Waard, Director of Sportive Breaks, said: “This is another really significant development for Sportive Breaks, and we are delighted to now be able to offer more of our events to cycling enthusiasts in China.

“The China market is a hugely important one for our team and our local office will be led by an incredible team of experts who have unrivalled experience in the industry. It’s exciting to see the Sportive Breaks brand continue to grow, and I very much look forward to seeing the business go from strength to strength in the years to come.”

Chinese cycling enthusiasts can book our packages on the brand new SportiveBreaks WeChat mini-programme (Chinese only) while the detailed content can be viewed on the newly launched bilingual website www.sportivebreaks.com.cn

This will provide a seamless process from the moment of booking, right through to the event itself.

For more information on Sportive Breaks China, visit <sportivebreaks.com.cn/en/>. The team can also be found on LinkedIn and on WeChat.

Sportive Breaks China products and services are provided by Destination Sport Co. Ltd., trading as “Sportive Breaks, China”, itself being a subsidiary of Destination Sport Group, registered in Manchester (UK) and parent company of Sportive Breaks (UK).

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