Standert appoints Fusion Media to lead their UK and German communications

Standert sign Fusion Media for UK and German communications

Fusion Media – the integrated PR & marketing agency specialising in endurance sport and active travel – has been appointed to enhance the brand visibility and market presence of German boutique bicycle brand, Standert.

Their remit will see the agency support the expansion of Standert in Germany and the UK with ongoing PR and communications. Standert, known for its distinct steel and aluminium bikes, has already built up a large community following in Berlin and will look at expanding this further across the DACH and UK markets over the coming years.

Hailing from Berlin, Germany, Standert is one of only a handful of global brands specialising in steel and aluminium road and gravel bikes. Starting out in 2012 as a humble bike shop and cafe, Standert has already begun spreading its wings into new regions and markets, catering to performance-oriented cyclists with a comprehensive range of head-turning bikes with exceptional ride quality.

For over 16 years, London-based Fusion Media has focused on marketing and communications services for active and sports brands. As a fully integrated boutique agency, their portfolio of recent clients includes brands such as Red Bull, Evans Cycles, Raleigh, Specialized, Shimano, Orbea, BMC, Wahoo, Le Col, Van Rysel, MyWhoosh and Brompton. The agency is underpinned by unbeatable specialist knowledge and a passion to get people active through sport, recreation and transport.

For more information on Fusion Media, please visit

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