Classified, the Belgian cycling company behind the innovative Powershift technology, replacing the functionality of the front derailleur, has secured funds to develop their products and launch into the ebike market.
“Today we are proud to announce that we have closed a funding round led by Active Partners, the investors behind well-known cycling brands Rapha and Evans Cycles. With this investment, we are fired up to further develop ground-breaking products and launch into the e-bike market,” said Mathias Plouvier, Co-Founder and CEO at Classified.
“Our innovation makes the experience of riding a bike so different that it is almost magical. With our new investment and an appetite for disrupting the cycling industry, we are well-equipped to take our technology to riders around the world.”
“The first time I tested Classified, I immediately experienced a WOW moment. Everything was so smooth and quick, it really takes you by surprise. And it looks so beautiful and clean on the bike. It just gives me a better feeling as a rider,” said Marcel Kittel.
The next steps will still rely on the same foundation as their current products. The ability to shift smoothly, under load and instantaneously, whilst improving efficiency is a great asset for any cyclist. They are convinced it is a feature that will benefit the shifting systems for e-mobility in the future. They are not alone, their vision is supported by 40 bike brands that spec their products and provide them with this feedback.
The Powershift is available through more than 25 distributors and 300 dealers in key markets. More coming up in 2023. The new investment will be used to strengthen business development, with a strong focus on the US and Europe. Click here to reach their local distributors.